Programs
b-aware // b-connected
Young adults diagnosed with cancer are required to press pause during such a pivotal time in their lives and often don’t receive consistent support from busy friends. Unfortunately, poor support can contribute to a negative response to treatment and overall worse health outcomes. Through two key programs, b-aware and b-connected, we are providing the information and tools that empower the social support network to be present from pre-cancer diagnosis through survivorship.
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Leading Cause of Death
Cancer remains the #1 cause of disease-related death among young adults (YAs) between the ages of 18-39. -
Survival Rates Are Not Improving
Unlike pediatric and older adult patients, YAs with cancer have seen little improvement in survival rates since 1975. -
Social and Emotional Issues
Isolation is the #1 psychosocial issue impacting YAs with cancer. Finding effective social support is often difficult for this age group.
SOURCE: Couzin, 2007
What is b-aware?
b-aware is educating the general young adult community about the importance of being there for others. We’re proactively providing young adults access to important information and experiences that amplify and reinforce the importance of presence and inspire active change. By giving young adults the tools and experiences before a friend is diagnosed, they will feel empowered to be a strong supporter when the need arises.
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What is b-connected?
b-connected is providing the necessary tools to facilitate strong support for young adult cancer patients post-diagnosis through survivorship. We’re addressing the unique needs of these young adults throughout the treatment journey by working closely with patients, survivors, and supporters, to enhance the connectedness of social support networks.
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